The Sample Industry Conference
SampleCon, the only Sample exclusive industry event, brings together industry creators, innovators and leaders to shape the future of survey sampling. This participant-driven conference provides a truly unique opportunity for unbridled discussion, collaboration and networking.
See the future, be the future at SampleCon 2014!
June 25-27, 2014
Loews Hotel New Orleans
300 Poydras St.
New Orleans, LA 70130
Early Registration (available through May 8, 2014)
Registration (after May 8, 2014)
Interested in speaking at SampleCon? Submit your topic here.
Chair: Matt Dusig, Innovate, Co-Founder
Nate Ehrich, Vindale, President and Co-Founder
Jacqueline Rosales, SoapboxSample, Chief of Operations
Chris Fabber, GfK, SVP Panel Operations
Chair: Brett Schnittlich, Federated Sample, Chief Technology Officer
Rob Berger, Vision Critical, Managing Director - Market Panels & Community Recruitment
Leslie Townsend, Kineses Survey Technologies, President
Edan Portaro, Usamp, EVP Global Business Development & Mobile Innovation
Chair: Bonnie Breslauer, Lightspeed Research, Executive Vice President
Jean Davis, The NPD Group, SVP Global Head of Panel
JD Deitch, IPSOS, Senior Vice President
Andy Drake, Hall & Partners, Head of Online & Business Development
Corey Julseth, Nielsen, Vice President Operations
Enjoy New Orleans Golf Outing
Enjoy New Orleans Swamp Tour and Walking Tours
Kick-off Reception at Mother's Next Door
Registration and Information
Breakfast / Networking
Opening Remarks/Welcome Address
Sample Doesn't Stand Alone: Lessons From Advertising's Shift To Programmatic
Programmatic sample buying, or the use of software to purchase survey sample, is quickly emerging as the most pressing new development in market research today. While new to market research, programmatic buying is already required for survival in many other industries including Ad Tech. As the prior head of Ad Tech stalwarts Right Media and AddThis, Ramsey McGrory will reveal the process behind programmatic buying, why it matters, and how it will likely impact the future of survey sample.
Trends In Sample Software Technology
It seems these days every sample company is building out their own platform. Where are new sample technologies taking us and what constitutes a “tech platform”? Is it a DIY sample portal, real-time bidding platform, field management tool or a reporting dashboard? Does it need to span across multiple supplier channels, have a self-serve UI or even actual proprietary technology? This session will explore these and other tech trends occurring in the sample world.
The Right Delivery Mechanism At The Right Time: The Pros and Cons of Automation
Save the humans! Increase your profits! Machines are incapable of understanding sampling intricacies! Humans are slow, error prone and require significant oversight! Which is it? In this session, participants will explore new opportunities being created through automation as well as the inherent risks associated with automating.
Lessons From Google - Rethinking The Respondent Relationship
Extra, extra! Google is betting the house on the respondent. Are they our competition? Does technology enable us to successfully decouple the survey instrument from the survey respondent? This session will explore what we can learn from Google and others as we look into our crystal ball of the respondent relationship in the future and the shift towards a prioritization of the user experience.
Innovative Engagement of Mobile Respondents
This is NOT the typical mobile discussion! We all know that the mobile respondent experience matters and that this transition is challenging the bedrock of our industry. But what are we doing about it? Join this session to learn how sample companies are using new and innovative techniques to engage with mobile users and better leverage this technology platform.
ARF FOQ2: Summary of Findings And The Future of Routing
Survey says... after months of collaboration, blood, sweat and fear, the results are in. Come review the results of ARF’s Foundations of Quality 2.0 looking at the impact of the primary factors associated with survey response quality and translates those findings into improved research practices. In addition we will learn more about the ARF Router Initiative findings including the impact of different types of routers and routing practices.
Sample Quality: Visualizing Consistent Industry Practices & Technological Opportunities
Exchanges, automation and DIY, oh my! In a world of almost daily technological sample innovations, how do we appropriately, consistently and seamlessly measure sample and survey quality? Listen to the industry’s experts opine on how technology is being used for big wins on the quality battle lines.
Daily Closing Remarks
SampleCon Happy Hour
Napoleon House (500 Chartres St.)
Registration And Information
Understanding Data Privacy and Ethics in Sample
Sample providers work within a legal and ethical framework that is comprised of privacy law/regulation and research industry codes of conduct. The rapid rate of change in Sample is remarkable. Panels are being used in different ways and new sources of sample continually become available. The industry now has access not only to sample sources that come within a research context but also from other activities such as marketing and advertising. This evolution raises important questions about the application of privacy law/regulation and an industry code of conduct. This session will provide an overview of current issues and future considerations with ample time for group discussion.
The Future of Sample
What does the Sample Industry look like in 5, 10, 15 years? What challenges will be face? Panelists will discuss all sides of the industry including how the roles of technology, buyer and supplier companies will look and how respondents will be engaged.
Buyer Congress Breakout Session
Seller Congress Breakout Session
Software/Technology Congress Breakout Session
Quality Congress Breakout Session
Congress Debrief & Next Steps
Lunch, Closing Remarks & SampleCon 2015
Rooms for SampleCon attendees have been secured at the Loews New Orleans Hotel. We are pleased to offer a discounted rate of $145, plus tax. Additional details are listed below.
SampleCon, the premier conference for survey sampling, provides a unique opportunity for industry leaders to focus on and drive the future trajectory of the Sample industry. This year’s attendance is projected to reach over 125 industry attendees from across the world representing sample buyers, sellers and technology solutions. Attendees seek opportunities to learn the latest information and engage in a one-of-a-kind idea exchange with industry colleagues.
SampleCon is excited to offer multiple sponsorship opportunities providing you increased visibility to attendees. Below are details on available sponsorship opportunities. To secure a sponsorship or for additional details, please contact our conference planners via email at email@example.com or via telephone at 504-309-8965.
Join us for a quintessential New Orleans evening of great food, music and entertainment at Mother's Next Door. Opened in 1938, Mother's continues its legacy serving their famous po' boys and Ferdi special.
*Three individual sponsorships available.
Continuing with our New Orleans experience, we will venture into the French Quarter to the historic Napoleon House. This 200 year old landmark was originally offered as a residence to Napoleon in the 1800's as a refuge during his exile, and since then, has become one of the most famous bars in America.
*Two individual sponsorships available. Sold Out
Place your company logo on the always popular, conference bags! All attendees will receive a conference bag at the registration desk that will ensure your logo is prominently displayed throughout the entire conference and beyond.
This is a fabulous opportunity to gain exposure while your company provides attendees with lunch.
*Two individual sponsorships available. Sold Out
The breakfast provides the opportunity to gain exposure while your company provides attendees with breakfast.
*Two individual sponsorships available. Sold Out
We are excited to offer multiple opportunities for you to enjoy New Orleans and experience the deep–rooted culture of the city. Below are details on organized activities on Wednesday afternoon, June 25.
Please note all tours will depart the hotel at 1pm with the exception of Golf which departs at 11am.
There is no better way to enjoy the sights and sounds of the world famous French Quarter than via a Walking Tour. The tour will take you through the same area that famed French Explore Jean Batiste Le Moyne founded in 1718. You will be able to hear about the history of the French Quarter including the initial settlers, prisoners, and prostitutes of Paris's most notorious prisons and moving to the Europeans Aristocrats. The tour will show you all of the rich history and you will be able to delight in the rare lush aesthetic that defines the French Quarter.
The country’s most interesting and memorable cocktails were originally conceived in the bars and nightclubs of New Orleans. Treat yourself to the sweet drinks of prohibition while the sounds of smooth Jazz linger in the background. Relax. Connect. Unwind.
The tour will stop at four famous New Orleans bars – The Circle Bar at the Hotel Monteleone, Tujague’s, Lafitte’s Blacksmith Shop and Pat O’Brien’s. The price includes one complimentary cocktail on the tour.
Experience the Honey Island Swamp like no other. On this boat tour, you will get close to the wildlife of one of the only remaining preserved wetlands in Louisiana. You will be able to see alligators, raccoons, owls, wild boars, nutria, snakes, turtles, bald eagles, black bears, and many birds just feet away! The tour also includes a visit to an authentic Cajun village.
Join us as we tee off at one of New Orleans’ premier courses, English Turn. English Turn's spectacular 43,000 square foot clubhouse recalls the grace and grandeur of one of Louisiana's legendary plantation homes. The 18-hole championship New Orleans golf course is a fitting testimony to Jack Nicklaus's extraordinary reputation not only as a world-renowned player, but as a world-class course designer. Box lunch and a beverage will be included. Please note golfers will depart the Loews Hotel at 11:00am. This activity is limited to 15 people.