Conference Collaborators

Market Cube logo Prodege logo Research For Good logo

Industry Partner

ARF logo

Welcome to SampleCon 2014!

SampleCon, the only Sample exclusive industry event, brings together industry creators, innovators and leaders to shape the future of survey sampling. This participant-driven conference provides a truly unique opportunity for unbridled discussion, collaboration and networking.

See the future, be the future at SampleCon 2014!

Date & Location

June 25-27, 2014
Loews Hotel New Orleans
300 Poydras St.
New Orleans, LA 70130

  SampleCon 2014 Registration Fees

Early Registration (available through May 8, 2014)

  • $599 per attendee
  • $499 per attendee for 4 or more attendees

Registration (after May 8, 2014)

  • $699 per attendee
  • $599 per attendee for 4 or more attendees *

 

Register Now!

  • Registration fees will increase by $100 after Thursday, May 8.
  • Last day for cancellations on attendee registrations with a refund is Wednesday, June 4. Registration transfers are available. If you need to transfer a registration please email us at info@samplecon.com.

Call for Speakers

Interested in speaking at SampleCon? Submit your topic here.

SampleCon Committees

Supplier Committee

Chair: Matt Dusig, Innovate, Co-Founder

Committee Members:

Nate Ehrich, Vindale, President and Co-Founder
Jacqueline Rosales, SoapboxSample, Chief of Operations
Chris Fabber, GfK, SVP Panel Operations
 
 

Technology Committee

Chair: Brett Schnittlich, Federated Sample, Chief Technology Officer

Committee Members:

Rob Berger, Vision Critical, Managing Director - Market Panels & Community Recruitment
Leslie Townsend, Kineses Survey Technologies, President
Edan Portaro, Usamp, EVP Global Business Development & Mobile Innovation


Buyer Committee

Chair: Bonnie Breslauer, Lightspeed Research, Executive Vice President

Committee Members:

Jean Davis, The NPD Group, SVP Global Head of Panel
JD Deitch, IPSOS, Senior Vice President
Andy Drake, Hall & Partners, Head of Online & Business Development
Corey Julseth, Nielsen, Vice President Operations

Schedule

Wednesday, June 25th

  • 11:00am

    Enjoy New Orleans Golf Outing

  • 1:00pm

    Enjoy New Orleans Swamp Tour and Walking Tours

  • 6:30pm

    Kick-off Reception at Mother's Next Door

Thursday, June 26th

  • 8:00am - 4:15pm

    Registration and Information

  • 9:00am

    Breakfast / Networking

  • 9:15 - 9:30am

    Opening Remarks/Welcome Address

  • 9:30 - 10:00am

    Keynote Address
    Sample Doesn't Stand Alone: Lessons From Advertising's Shift To Programmatic
    Programmatic sample buying, or the use of software to purchase survey sample, is quickly emerging as the most pressing new development in market research today. While new to market research, programmatic buying is already required for survival in many other industries including Ad Tech. As the prior head of Ad Tech stalwarts Right Media and AddThis, Ramsey McGrory will reveal the process behind programmatic buying, why it matters, and how it will likely impact the future of survey sample.

  • 10:00am - 10:45pm

    Trends In Sample Software Technology
    It seems these days every sample company is building out their own platform. Where are new sample technologies taking us and what constitutes a “tech platform”? Is it a DIY sample portal, real-time bidding platform, field management tool or a reporting dashboard? Does it need to span across multiple supplier channels, have a self-serve UI or even actual proprietary technology? This session will explore these and other tech trends occurring in the sample world.

  • 10:45 - 11:00am

    Networking Break

  • 11:00 - 11:45am

    The Right Delivery Mechanism At The Right Time: The Pros and Cons of Automation
    Save the humans! Increase your profits! Machines are incapable of understanding sampling intricacies! Humans are slow, error prone and require significant oversight! Which is it? In this session, participants will explore new opportunities being created through automation as well as the inherent risks associated with automating.

  • 12:00 - 12:45pm

    Lessons From Google - Rethinking The Respondent Relationship
    Extra, extra! Google is betting the house on the respondent. Are they our competition? Does technology enable us to successfully decouple the survey instrument from the survey respondent? This session will explore what we can learn from Google and others as we look into our crystal ball of the respondent relationship in the future and the shift towards a prioritization of the user experience.

  • 12:45 - 1:45pm

    Lunch

  • 1:45 - 2:30pm

    Innovative Engagement of Mobile Respondents
    This is NOT the typical mobile discussion! We all know that the mobile respondent experience matters and that this transition is challenging the bedrock of our industry. But what are we doing about it? Join this session to learn how sample companies are using new and innovative techniques to engage with mobile users and better leverage this technology platform.

  • 2:30 - 3:15pm

    ARF FOQ2: Summary of Findings And The Future of Routing
    Survey says... after months of collaboration, blood, sweat and fear, the results are in. Come review the results of ARF’s Foundations of Quality 2.0 looking at the impact of the primary factors associated with survey response quality and translates those findings into improved research practices. In addition we will learn more about the ARF Router Initiative findings including the impact of different types of routers and routing practices.

  • 3:15 - 4:00pm

    Sample Quality: Visualizing Consistent Industry Practices & Technological Opportunities
    Exchanges, automation and DIY, oh my! In a world of almost daily technological sample innovations, how do we appropriately, consistently and seamlessly measure sample and survey quality? Listen to the industry’s experts opine on how technology is being used for big wins on the quality battle lines.

  • 4:00 - 4:15pm

    Daily Closing Remarks

  • 5:00 - 7:00pm

    SampleCon Happy Hour
    Napoleon House (500 Chartres St.)

Friday, June 27th

  • 8:00am - 12:30pm

    Registration And Information

  • 8:00 - 8:45am

    Breakfast/Networking

  • 8:45 - 9:05am

    Understanding Data Privacy and Ethics in Sample
    Sample providers work within a legal and ethical framework that is comprised of privacy law/regulation and research industry codes of conduct. The rapid rate of change in Sample is remarkable. Panels are being used in different ways and new sources of sample continually become available. The industry now has access not only to sample sources that come within a research context but also from other activities such as marketing and advertising. This evolution raises important questions about the application of privacy law/regulation and an industry code of conduct. This session will provide an overview of current issues and future considerations with ample time for group discussion.

  • 8:45 - 9:05am

    The Future of Sample
    What does the Sample Industry look like in 5, 10, 15 years? What challenges will be face? Panelists will discuss all sides of the industry including how the roles of technology, buyer and supplier companies will look and how respondents will be engaged.

  • 9:45 - 10:00am

    Industry Congress

  • 10:00 - 10:15am

    Networking Break

  • 10:15 - 11:00am

    Buyer Congress Breakout Session

  • 10:15 - 11:00am

    Seller Congress Breakout Session

  • 10:15 - 11:00am

    Software/Technology Congress Breakout Session

  • 10:15 - 11:00am

    Quality Congress Breakout Session

  • 11:00 - 11:10am

    Networking Break

  • 11:10 - 12:00am

    Congress Debrief & Next Steps

  • 12:00 - 12:30pm

    Lunch, Closing Remarks & SampleCon 2015

The Loews New Orleans Hotel

Hotel Information

Rooms for SampleCon attendees have been secured at the Loews New Orleans Hotel. We are pleased to offer a discounted rate of $145, plus tax. Additional details are listed below.

Conference Hotel
Loews New Orleans Hotel
300 Poydras St.
New Orleans, LA 70130
Ph: (504) 595-3300
Rate: $145 (rate excludes all taxes and fees)

  • Hotel reservations can be made by calling (866) 211-6411. Please reference "SampleCon" for this special group rate.
  • The discounted rate of $145 is available until Tuesday, June 10 at 11:59 PM EST. Reservations made after June 10 are subject to availability and prevailing rates.

Sponsorship Information

SampleCon, the premier conference for survey sampling, provides a unique opportunity for industry leaders to focus on and drive the future trajectory of the Sample industry. This year’s attendance is projected to reach over 125 industry attendees from across the world representing sample buyers, sellers and technology solutions. Attendees seek opportunities to learn the latest information and engage in a one-of-a-kind idea exchange with industry colleagues.

SampleCon is excited to offer multiple sponsorship opportunities providing you increased visibility to attendees. Below are details on available sponsorship opportunities. To secure a sponsorship or for additional details, please contact our conference planners via email at info@samplecon.com or via telephone at 504-309-8965.

  1. Kick-off Reception at Mother's Next Door – $5,000*

    Join us for a quintessential New Orleans evening of great food, music and entertainment at Mother's Next Door. Opened in 1938, Mother's continues its legacy serving their famous po' boys and Ferdi special.

    With this sponsorship you receive:

    • (3) three complimentary conference registrations
    • One piece of company collateral distributed to all attendees in conference bag
    • Individual recognition signage placed throughout venue during Kick-off Reception
    • Priority placement of logo on all conference materials
    • Company logo hyperlinked to website on SampleCon.com
    • Logo and 100 word company description in SampleCon conference book

    *Three individual sponsorships available.

  2. Thursday Happy Hour at the Napoleon House – $4,500*

    Continuing with our New Orleans experience, we will venture into the French Quarter to the historic Napoleon House. This 200 year old landmark was originally offered as a residence to Napoleon in the 1800's as a refuge during his exile, and since then, has become one of the most famous bars in America.

    With this sponsorship you receive:

    • (2) two complimentary conference registrations
    • One piece of company collateral distributed to all attendees in conference bag
    • Individual recognition signage placed throughout venue during Happy Hour
    • Placement of logo on all conference materials
    • Company logo hyperlinked to website on SampleCon.com
    • Logo and 100 word company description in SampleCon conference book

    *Two individual sponsorships available.  Sold Out

  3. Conference Bags – $3,500

    Place your company logo on the always popular, conference bags! All attendees will receive a conference bag at the registration desk that will ensure your logo is prominently displayed throughout the entire conference and beyond.

    With this sponsorship you receive:

    • (1) one complimentary conference registration
    • Individual logo placed on conference bag
    • Placement of logo on all conference materials
    • Company logo hyperlinked to website on SampleCon.com
    • Logo and 100 word company description in SampleCon conference book

    Sold Out

  4. Lunch – $2,500*

    This is a fabulous opportunity to gain exposure while your company provides attendees with lunch.

    With this sponsorship you receive:

    • (1) one complimentary conference registration
    • Individual recognition signage placed throughout meal room during lunch
    • Placement of logo on all conference materials
    • Company logo hyperlinked to website on SampleCon.com
    • Logo and 100 word company description in SampleCon conference book

    *Two individual sponsorships available.  Sold Out

  5. Breakfast – $2,500*

    The breakfast provides the opportunity to gain exposure while your company provides attendees with breakfast.

    With this sponsorship you receive:

    • (1) one complimentary conference registration
    • Individual recognition signage placed throughout meal room during lunch
    • Placement of logo on all conference materials
    • Company logo hyperlinked to website on SampleCon.com
    • Logo and 100 word company description in SampleCon conference book

    *Two individual sponsorships available.  Sold Out

Enjoy New Orleans Tour Options

We are excited to offer multiple opportunities for you to enjoy New Orleans and experience the deep–rooted culture of the city. Below are details on organized activities on Wednesday afternoon, June 25.

Please note all tours will depart the hotel at 1pm with the exception of Golf which departs at 11am.

  1. The Vieux Carre Sashay - $23.00/person

    There is no better way to enjoy the sights and sounds of the world famous French Quarter than via a Walking Tour. The tour will take you through the same area that famed French Explore Jean Batiste Le Moyne founded in 1718. You will be able to hear about the history of the French Quarter including the initial settlers, prisoners, and prostitutes of Paris's most notorious prisons and moving to the Europeans Aristocrats. The tour will show you all of the rich history and you will be able to delight in the rare lush aesthetic that defines the French Quarter.

  2. New Orleans Brews and Blends - $23.00/person

    The country’s most interesting and memorable cocktails were originally conceived in the bars and nightclubs of New Orleans. Treat yourself to the sweet drinks of prohibition while the sounds of smooth Jazz linger in the background. Relax. Connect. Unwind.

    The tour will stop at four famous New Orleans bars – The Circle Bar at the Hotel Monteleone, Tujague’s, Lafitte’s Blacksmith Shop and Pat O’Brien’s. The price includes one complimentary cocktail on the tour.

  3. Honey Island Swamp Tour - $46.00/person

    Experience the Honey Island Swamp like no other. On this boat tour, you will get close to the wildlife of one of the only remaining preserved wetlands in Louisiana. You will be able to see alligators, raccoons, owls, wild boars, nutria, snakes, turtles, bald eagles, black bears, and many birds just feet away! The tour also includes a visit to an authentic Cajun village.

  4. English Turn Golf Outing – $125/person

    Join us as we tee off at one of New Orleans’ premier courses, English Turn. English Turn's spectacular 43,000 square foot clubhouse recalls the grace and grandeur of one of Louisiana's legendary plantation homes. The 18-hole championship New Orleans golf course is a fitting testimony to Jack Nicklaus's extraordinary reputation not only as a world-renowned player, but as a world-class course designer. Box lunch and a beverage will be included. Please note golfers will depart the Loews Hotel at 11:00am. This activity is limited to 15 people.

Sign Up For Tours Now!

Who's coming?

  • James Corriveau Askia
  • Kevin Weidenhammer Beneson Strategy Colorado
  • John Ackerman Branded Research
  • Matt Gaffney Branded Research
  • Brad Franz Burke, Inc.
  • Ken Strunk Burke, Inc.
  • Kenesha Brown CarbonView
  • Frank Petruzzo CASRO
  • Peter Milla CASRO
  • Jake Wolff CINT
  • Samatha Carballo CINT
  • Chuck Miller D2M Corp
  • Brittany Nelson Decision Analyst
  • Jason Thomas Decision Analyst
  • Johnathan Madison Decision Analyst
  • Stephanie Trevino Decision Analyst
  • Steve Wilde Directions Research, Inc.
  • Jim Longo Discuss.IO
  • Max Farrell Dwolla
  • Brian Lamar EMI
  • Declan O'Reilly Empathy Research
  • Andy Ellis Federated Sample
  • Brett Schnittlich Federated Sample
  • Christy Luguire Federated Sample
  • Michael McCrary Federated Sample
  • Patrick Comer Federated Sample
  • Jim Whaley Gazelle Global
  • Scott Farrell Gazelle Global
  • Wayne Wong Gazelle Global
  • Chris Fabber GfK
  • Andy Drake Hall & Partners
  • George Schaumann Hall & Partners
  • Shaun Hawley Hall & Partners
  • Joan Rinaldi Imoderate
  • Marshall Harrison Imperium
  • Jaceey Sebastian Independent Consultant
  • Gregg Lavin Innovate
  • Lisa Wilding-Brown Innovate
  • Matt Dusig Innovate
  • JD Dietch Ipsos
  • Christin Davis Kinesis
  • Jason Cazes Kinesis
  • Juha Vehnia Kinesis
  • Leslie Townsend Kinesis
  • Bonnie Breslauer Lightspeed Research
  • Effrain Ribiero Lightspeed Research
  • Judson Lamphere M3 Global Research
  • Mike Spencer M3 Global Research
  • David Breihan MarketCast
  • Steve Hopkins MarketCube
  • Andrew Fang MFour
  • Michael Smith MFour
  • Jay Mace MindField Online / McMillion Companies
  • Bob Hettel MRops, Inc.
  • Audra Lifka MyPoints
  • Brook Bastan MyPoints
  • Brian Rebman Nielsen
  • Corey Julseth Nielsen
  • Lori Tripphahn Nielsen
  • Chris Keyes Online Convergence
  • Garrett Gil de Rubio P2Sample
  • Janna de Bruijne P2Sample
  • Mathijs de Jong P2Sample
  • Angus Webb PanelBase
  • Sima Vasa Paradigm Sample
  • Jeremy Engelin Phoenix Marketing International
  • Sam Tawancy Phoenix Marketing International
  • Clif Fleitas Precision Sample
  • Don Golden Precision Sample
  • Calvin Friesth Prodege
  • Mendy Orimland Prodege
  • Raphael Morozov Prodege
  • David Herrman Quest Global Research
  • Sam Yadav Quest Global Research
  • Kevin Rohm Reckner Healthcare
  • Nick Urda Reckner Healthcare
  • Baillie Buchanan Research For Good
  • Matt Ronco Research For Good
  • Jeff Gerken Research Panel Asia
  • Grant Miller Riwi
  • Karissa Lee ScreeenEngine
  • Dan Parcon SoapboxSample
  • Jacqueline Rosales SoapboxSample
  • Akhtar Jameel Tap Research
  • Andre Facey Tellwut
  • Ashley Robinson Tellwut
  • Judy Morson Tellwut
  • Gayle Fuguitt The Advertising Research Foundation
  • Marc Rappin The Advertising Research Foundation
  • Greg Pereira The NPD Group, Inc.
  • Jean Davis The NPD Group, Inc.
  • Gus Pena ThinkNow Research
  • Dyna Boen TrueSample
  • Mark Menig TrueSample
  • Julie Gandhi Ugam
  • Madhav Mirani Ugam
  • Nikhil Lobo Ugam
  • Edan Portaro usamp
  • Ethan Allison UserTesting
  • Derek Kusagaya Vindale
  • Emil Hedeya Vindale
  • Kevin-Quinn Gamble Vindale
  • Nate Ehrich Vindale
  • Bouavanh Chatooria Vision Critical
  • Rob Berger Vision Critical
  • Gaurav Agarwal Wise Sample
  • Ramsey McGrory

Conference Partners

Clixsense logo P2Sample logo Precision logo

Branded Research logo Tellwut logo

Conference Sponsors

Decision Analyst logo Dwolla logo Imperium logo

Nielsen logo Ugam logo Vindale Research logo