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All About That Respondent!

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Conference Overview

CONFERENCE OVERVIEW

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Photos and Videos

Conference Photos

 

 


Conference Videos

Keynote: Unlocking the True Potential of the Sample Industry

Speaker: Don Dodge, Google

Market Research’s Migration to Mobile

Speakers: Chris St. Hilaire, MFour; Michael Smith, MFour

Privacy & Data Protection An Evolving Landscape

Panel: Jim Bernier, GfK; Patrick Comer, Federated Sample Corporate; Benjamin Farrar, Kantar

Moderator: Jim Longo, Discuss.IO

Introduction to the Collaboration Lab

Speakers: Patrick Comer, Federated Sample Corporate; Jacqueline Rosales, SoapBoxSample

2015 The Road Map for the Year Ahead

Speakers: Patrick Comer, Federated Sample Corporate; Jacqueline Rosales, SoapBoxSample

Device-Agnostic Surveys: Overcoming the Roadblocks

Panel: JD Deitch, Ipsos; Andy Drake, Hall & Partners; Debra Santus, TNS; Sima Vasa, Paradigm Sample

 

Is the Respondent the Whale of the Minnow – A Discussion with Clorox

Speaker: Stephanie Cunningham, The Clorox Company

Moderator: Frank Kelly, Lightspeed

 

ABOUT SAMPLECON 2015

It’s All About That Respondent!

SampleCon, the premier conference on survey sampling geared to senior-level executives, returns for its third straight year to New Orleans. Join our dynamic participant-driven sessions on topics around respondent experience and industry guidelines.

Date & Location

January 12-14, 2015
The Ritz-Carlton, New Orleans
921 Canal Street
New Orleans, LA 70112

 
2015 COMMITTEE MEMBERS
 

Rob Berger
Vision Critical
JD Deitch
Ipsos
Corey Julseth
Nielsen
Jim Bernier
GfK
Andy Drake
Hall & Partners
Mendy Orimland
Prodege
Bonnie Breslauer
Lightspeed
Matt Dusig
Innovate
Edan Portaro
uSamp
Sean Case
Research for Good
Nate Ehrich
Vindale
Jacqueline Rosales
SoapBoxSample
Patrick Comer
Federated Sample
Chris Fabber
MRops
Leslie Townsend
Kinesis Survey Technologies
Jean Davis
NPD Group

REGISTRATION / Information

Registration is now open for SampleCon 2015. We realize it’s the end of the year and budgets might already be allocated. But don’t let that prevent you from reserving your spot today! SampleCon is pleased to offer a register now, pay later option. Please click on the Register Now button below and follow the prompts.

EARLY REGISTRATION
(through December 5, 2014)

$599 per attendee
$499 per attendee for 4 or more attendees

REGISTRATION
(after December 5, 2014)

$699 per attendee
$599 per attendee for 4 or more attendees


Please note: The last day for registration cancellation with a refund is December 22, 2014. Registration transfers are available. If you need to transfer, please email us at info@samplecon.com

Session Overviews

TUESDAY, JANUARY 13, 2015

9:05 – 9:45 AM
Keynote: Unlocking the True Potential of the Sample Industry
Speaker: Don Dodge, Google
Lafayette Ballroom, Level 2

Experience this TED-inspired address on discovering the potential of the Sample Industry. Google’s Don Dodge will explore the value of data, the impact of location-based technologies, and the effect disruption can and will have in driving an Industry forward.

10:00 – 11:00 AM
Device-Agnostic Surveys: Overcoming the Roadblocks
Panel: JD Deitch, Ipsos ; Andy Drake, Hall & Partners; Debra Santus, TNS; Sima Vasa, Paradigm Sample
Moderator: Bonnie Breslauer, Lightspeed Research
Lafayette Ballroom, Level 2

With the adoption and growth of mobile devices, a mobile-friendly device-agnostic approach to surveys is paramount. it also creates a great opportunity to engage with respondents anytime and anywhere. But why is it so challenging to get clients on board, and what can we do about it? Panelists will share their experiences and solutions to drive successful adoption.

11:15 AM – 12:00 PM
Market Research’s Migration to Mobile
Speakers: Chris St. Hilaire and Michael Smith, MFour
Lafayette Ballroom, Level 2

One of the biggest challenges in Market Research’s migration to mobile is the utilization of similar terms to describe very different methodologies. How often do we hear “mobile friendly,” “mobile apps” and “native apps,” and do we understand the difference? During this session, we will explore available methodologies and identify which deliver the highest response rates and provide respondents the best survey opportunities.

1:00 – 2:00 PM
Privacy & Data Protection – An Evolving Landscape
Panel: Jim Bernier, GfK ; Patrick Comer, Federated Sample Corporate; Benjamin Farrar, Kantar
Moderator: Jim Longo, Discuss.IO
Lafayette Ballroom, Level 2

Today’s environment requires each of us to have a clear understanding of the specifics involved in privacy and data protection as well as the inherent risks and ways to minimize them. But how do we preserve rights and ensure conformity in the multinational Market Research environment? Join us as we examine the evolving landscape of privacy and data protection.

2:00 – 2:45 PM
Introduction to the Collaboration Lab
Speakers: Patrick Comer, Federated Sample Corporate, and Jacqueline Rosales, SoapBoxSample
Lafayette Ballroom, Level 2

A new addition to SampleCon, the Collaboration Lab sessions reflect our desire to incorporate the valued learning and experience from all of our attendees. During these sessions, we will explore the complex need for industry partnership around transparency, supplier definitions, and technology protocols to increase efficiencies and consistencies within and across our practices.

WEDNESDAY, JANUARY 14, 2015

9:05 – 10:00 AM
Is the Respondent the Whale or the Minnow — A Discussion with Clorox
Speaker: Stephanie Cunningham, The Clorox Company
Moderator: Frank Kelly, Lightspeed Research
Lafayette Ballroom, Level 2

We are all familiar with the increased focus on speed, limited resources, and the need to optimize access to research respondents. How does all of this impact the quality of Market Research? Are researchers missing or improving their connections to the right respondents? During the discussion, we delve into how to better bridge the needs of Market Research with the speed to which the Sample Industry is changing.

SPONSORSHIP INFORMATION

SampleCon 2015 provides the opportunity for Industry leaders to focus on and drive the future trajectory of survey sampling. This year’s attendance, projected to reach 150 buyers, sellers, and technology developers from around the world, is an ideal venue to raise your visibility with key senior level influencers!

SampleCon is excited to offer multiple sponsorship opportunities that give you increased visibility with attendees. Below are details on available sponsorship opportunities. To secure a sponsorship or request additional information, please contact the conference planners at info@samplecon.com or telephone +1 (504) 309-8965.

Sponsorship Signup

Supporting Member – $7,500
Available Sponsorships: 2 1

Supporting member sponsorship provides you with the highest-level visibility at SampleCon 2015 and the opportunity to extend your contact with attendees beyond the conference.

With this sponsorship you receive:
• Three (3) complimentary conference registrations
• Premier placement of logo on all conference materials and communication
• Opportunity to introduce one speaker/panel during SampleCon 2015
• Recognition as Supporting Member on signage placed in registration area and throughout conference venue
• Company collateral/promotional item distributed to all attendees in conference bag
• Company logo and website hyperlinked on SampleCon.com
• Logo and 100-word company description in SampleCon conference book
• Single set of mailing labels for all conference attendees following the conference





Monday Night Kick-off Reception – $5,000
Available Sponsorships: 2

Host the kick-off dinner reception for SampleCon 2015. This always-popular evening provides an ideal networking opportunity.

Join us at the Bourbon House for local seafood and a traditional Creole fare. While you are enjoying the reception take the time to enjoy the view as the Bourbon House overlooks the live entertainment, known as Bourbon Street. The New York Times stated that the Bourbon House was “one of the best people watching perches in the city”.

With this sponsorship you receive:
• Two (2) complimentary conference registrations
• Individual recognition signage placed throughout venue during the Kick-Off Reception
• Speaking opportunity at Monday Night Reception; remarks limited to five minutes per sponsor
• One-time electronic invitation about reception sent to all conference attendees with your logo included
• Placement of logo on all conference materials
• Company logo and website hyperlinked on SampleCon.com
• Logo and 100-word company description in SampleCon conference book
• Company collateral/promotional item distributed to all attendees in conference bag





Tuesday Happy Hour – $4,500
Available Sponsorships: 3 SOLD

Gain visibility while ensuring attendees enjoy a memorable evening in New Orleans. The Happy Hour will take place in the historic Ritz-Carlton Courtyard – providing guests with an experience reminiscent of the spaces found behind closed door mansions throughout the historic French Quarter.

With this sponsorship you receive:
• Two (2) complimentary conference registrations
• Individual recognition signage placed throughout venue during the Happy Hour
• One-time electronic invitation about the Happy Hour sent to all conference attendees with your logo included
• Placement of logo on all conference materials
• Company logo and website hyperlinked on SampleCon.com
• Logo and 100-word company description in SampleCon conference book
• Company collateral/promotional item distributed to all attendees in conference bag













Conference Bags – $3,500
Available Sponsorships: 1 SOLD

Place your company logo on our sturdy conference bags! All attendees will receive a conference bag at the registration desk, ensuring your logo is prominently displayed throughout the entire conference, as well as after.

With this sponsorship you receive:
• One (1) complimentary conference registrations
• Logo on conference bag
• Placement of logo on all conference materials
• Company logo and website hyperlinked on SampleCon.com
• Logo and 100-word company description in SampleCon conference book
• Company collateral/promotional item distributed to all attendees in conference bag





Conference Lanyard – $3,500
Available Sponsorships: 1 SOLD

Place your company logo on our conference lanyards! All attendees will receive a lanyard name badge at the registration desk, ensuring your logo is prominently displayed throughout the entire conference.

With this sponsorship you receive:
• One (1) complimentary conference registrations
• Logo on conference lanyard
• Placement of logo on all conference materials
• Company logo and website hyperlinked on SampleCon.com
• Logo and 100-word company description in SampleCon conference book
• Company collateral/promotional item distributed to all attendees in conference bag





Lunch – $3,000
Available Sponsorships: SOLD

This is a fabulous opportunity to gain exposures while your company provides all of the Conference attendees with lunch.

With this sponsorship you receive:
• One (1) complimentary conference registrations
• Individual recognition signage placed throughout meal room during lunch and your company name announced to all attendees on both days of the conference during the general session
• Placement of company collateral and/or promotional item on all tables during lunch
• Placement of logo on all conference materials
• Company logo and website hyperlinked on SampleCon.com
• Logo and 100-word company description in SampleCon conference book







Breakfast – $2,750
Available Sponsorships: SOLD

The breakfast sponsorship provides the opportunity to gain exposure while your company provides attendees with breakfast.

With this sponsorship you receive:
• One (1) complimentary conference registration
• Individual recognition signage placed throughout meal room during breakfast
• Your Company’s name announced as the breakfast sponsor both days of the conference during the general session.
• Placement of company collateral and/or promotional item on all tables during breakfast
• Placement of logo on all conference materials
• Company logo and website hyperlinked on SampleCon.com
• Logo and 100-word company description in SampleCon conference book






Sponsorship Signup

HOTEL INFORMATION

Please note: As of December 23, 2014, the discounted conference rate is no longer guaranteed. If you have questions or require assistance, please contact:

Victoria VanSteenburgh
victoria@arbmeetings.com
+1 (504) 309-8965

Rooms for SampleCon attendees have been secured at The Ritz-Carlton, New Orleans. We are pleased to offer discounted room rates for the conference dates as follows:

One king bed: $219, plus tax, per night
Two double beds: $229, plus tax, per night

Online Reservations
To reserve a room with one king bed, please click here.
To reserve a room with two double beds, please click here.

Phone Reservations
Please call the Ritz-Carlton and reference “SampleCon” when booking your room preference:
Tel: +1 (504) 524-1331

Additional Nights

A limited number of rooms for the nights leading up to and following SampleCon have been reserved at the hotel. If you are coming in early or plan to stay late, please contact:

Victoria VanSteenburgh
victoria@arbmeetings.com
+1 (504) 309-8965

Theresa Nixon
+1 (504) 670-2815

 

THE RITZ-CARLTON, NEW ORLEANS
921 CANAL STREET
NEW ORLEANS, LA 70112

Get Directions

2015 Attendees

 
Attendees
 

Armen Adjemian
Blue Media Ventures Inc
Gene Filipi
Kinesis Survey Technologies LLC
Mendy Orimland
Prodege
Gaurav Agarwal
WiseSample, Inc
Brad Franz
Burke, Inc
Tom Ottersburg
Lightspeed
Ethan Allison
UserTesting
Calvin Friesth
Prodege
Dan Parcon
SoapBoxSample
Rachel Alltmont
SampleCon
Adam Froman
Delvinia & AskingCanadians
Ofir Pasternak
Persona.ly
Carrie Angiolet
Illuminas
Matt Gaffney
Branded Research, Inc.
Tracy Peto
Spiceworks
Brook Baston
myPoints
Dave Gaston
Prodege
Aaron Platshon
TapResearch
Victoria Behrens
TrialPay
Jeff Gerken
Research Panel Asia
Edan Portaro
uSamp
Casey Berg
Morpace
Garrett Gil de Rubio
P2Sample
Paul Posluszny
Marketing Systems Group
Rob Berger
Vision Critical
Robert 'Bert' Goyne
Consultant
Clifford Przybyl
MarketCube
Jim Bernier
GfK
Matthew Handegaard
GfK
Jami Pulley
Consultant
Marty Biscay
Critical Mass Media
Shaun Hawley
Hall & Partners
Ted Pulsifer
Market Cube
Brook Bissinger
Fulcrum
Emil Hedaya
Vindale Research
Naimul Qadar
NextON Services
Dyna Boen
TrueSample
Dave Herrman
Quest Mindshare
Finn Raben
ESOMAR
Ted Bouzakis
uSamp
Stefan Hok
Cint
Aditya Raj
Market Cube
Bonnie Breslauer
Lightspeed
Steve Hopkins
Market Cube
David Reckner
J. Reckner Associates, Inc.
Nancy Brigham
Ipsos
Jessica Inman
Federated Sample
Kevin Rohm
Reckner
Anne Brown
Gazelle Global
Kathryn Isenmann
Fulcrum
Matthew Ronco
Research for Good
Kenesha Brown
Carbonview
Joseph Jordan
uSamp
Jacqueline Rosales
SoapBoxSample
David Butler
Fulcrum
Evan Judge
Federated Sample
Joanne Rudge
Vision Critical
Samantha Carballo
Cint USA Inc.
Corey Julseth
Nielsen
Veronica Santiago
GfK
Vanessa Carey
Innovate
Frank Kelly
Lightspeed
Debra Santus
TNS
Liz Carlson
UserTesting
Ian Kiernan
MRops, Inc.
George Schaumann
Hall & Partners
Oscar Carlsson
Cint
Roland Klassen
Cido Research
Brett Schnittlich
Federated Sample Corporate
Sean Case
Research for Good
Kristin Konis
The ARF
Jared Schrieber
InfoScout
Michael Cashion
Risali Media, LLC
Maor Kreichman
Persona.ly
Michele Scollard
Headway Workforce Solutions
Tara Caughlin
Vision Critical
Jade Landfried
Schlesinger Associates
David Shanker
Lightspeed
Jonathan Cheriff
Peanut Labs
Gregg Lavin
Innovate
Sheryl Shewman
Wave Crest
Michael Clark
Burke, Inc.
Andre Leb
Prodege
Dipak Singh
Market Cube
John Coffey
WebMD Market Research
Barbara Leinheiser
WebMD
Michael Smith
MFour
Daryl Colwell
Matomy Media Group
Audra Lifka
MyPoints
Chris St. Hilaire
MFour
Patrick Comer
Federated Sample Corporate
David Liss
Carbonview Research
Patrick Stokes
Federated Sample
Stephanie Cunningham
The Clorox Company
Amanda Little
DoctorDirectory.com
Morten Strand
Cint
Jean Davis
The NPD Group
Jim Longo
Discuss.IO
Keith Strassberg
Universal Survey
Janna de Bruijne
P2Sample
Ana Karen López
Netquest
Takuma Suehiro
Borders Asia
Olivier de Gaudemar
Ipsos
Robin Maddy
Critical Mass Media
Darren Tan
GMO Research
Mathijs de Jong
P2Sample
Katy Mallios
Federated Sample
Kris Tarbet
Prodege
JD Deitch
Ipsos
Raj Manocha
Delvinia & AskingCanadians
Sam Tawancy
Phoenix Marketing International
Vrinda Deval
GlocalMind
Brad Marsh
Consensus Point
Jason Thomas
Decision Analyst
Don Dodge
Google
Ruth Maxwell
Headway Workforce Solutions
Richard Thornton
Cint
Holly Dodge
Google
Jeff McCarrick
Lightspeed
Scott Toro
GSSInsight
Dorothy Dotson
SoapBoxSample
Michael McCrary
Fulcrum
Leslie Townsend
Kinesis Survey Technologies LLC
Danielle Doty
Hall & Partners
Mark Menig
TrueSample
Lori Tripphahn
Nielsen
Andy Drake
Hall & Partners
Gina Meola
Morpace
Nicholas Urda
Reckner Healthcare
Matt Dusig
Innovate
Mirjana Mihaljcic
Vision Critical
Sima Vasa
Paradigm
Nate Ehrich
Vindale
Chuck Miller
DM2
Juha Vehnia
Kinesis Survey Technologies LLC
Mohamed El Shazly
P2Sample
Grant Miller
RIWI Corp.
Don Wasylyk
Kinesis Survey Technologies LLC
Andy Ellis
Federated Sample
Janet Miller
EMI Research Solutions
Andreas Wech
Netquest
Jeremy Engelin
Phoenix Marketing International
Mike Misel
Prodege
Lisa Wilding-Brown
Innovate
Cristian Enriquez
Netquest
Shawn Murphy
Critical Mass Media
Mauricia Wills
Decision Analyst
Christopher Fabbar
MRops, Inc.
Todd Myers
Nielsen
Steve Woeste
Stevenson Company
Benjamin Farrar
Kantar
Chyna Natoli
LRW
Jake Wolff
Cint
Joe Farrell
Quest Mindshare
Deb Ogle-Thompson
C+R Research
Sam Yadva
Quest Mindshare
Bob Ferro
Fulcrum
Steve Orebaugh
P2Sample
Jessie Yara
ClearVoice Research

New Orleans Activities

PLAY, SHOP, GIVE BACK
AT SAMPLECON 2015

Work hard, play harder. It is New Orleans, after all! But with all the rich opportunities, how do you decide to spend your free time? Following is a list of suggested activities that will get you away from the hotels and bars. And for your early arrivals, we have arranged two different outings for Monday afternoon. Enjoy the time.

EXPLORE NEW ORLEANS

New Orleans is a food-and-drink paradise. But what if you appreciate the historical flavor? Like that dash of zest from the arts? Or do you have a taste for the macabre? If so, see below for some suggested activities that might appeal to your discerning palate..

The Historical and the Cultural

Garden District Tour
Stroll through New Orleans’ elegant Garden District, once part of the plantation owned by Bienville, the founder of New Orleans. This “American” section of town was developed to rival the architectural splendor of the French Quarter and features Greek Revival and Italianate architecture. See the current home of the First Family of Football, the Mannings, as well as other celebrity residences; the house where Jefferson Davis died; and Toby’s Corner, the oldest house in the area.

National World War II Museum
The nationally reputed National WWII Museum features a rich artifacts collection that brings the American war experience to life.

Sidney and Walda Besthoff Sculpture Garden
This five-acre sculpture garden at the New Orleans Museum of Art (NOMA) is one of the most important sculpture installations in the United States. While the museum itself is closed on Mondays, the sculpture garden remains open. More than 60 sculptures, from classical to contemporary, are situated among meandering footpaths and bridges, reflecting lagoons, Spanish moss-laden 200-year-old live oaks, mature pines, magnolias, camellias, and pedestrian bridges.

Ogden Museum of Southern Art
The O is a carefully cultivated collection of Southern painting, photography, and sculpture. During January, see its featured installations for the citywide arts festival Prospect.3 and take in how 80s-art-scene-setter Basquiat was influenced by the bayou.

For the Kid in Us

Audubon Zoo is ranked one of the top in the country for its exotic animals and lush gardens. Watch penguins play and white alligators glide through dark waters at the Audubon Aquarium of the Americas. Both appeal to the inner child!

Cemetery Tour
Only in New Orleans could cemeteries be major tourist attractions. With a mystical history and uniquely ornate tombs dating back to the late 1700s, New Orleans’ famous resting places are of major interest. Most organized tours will take you through St. Louis Cemetery #1, home to voodoo queen Marie Laveau’s grave, and Lafayette Cemetery, the final resting place of General Harry T. Hays of the 1st Louisiana Brigade and Anne Rice’s fictional Mayfair witches and vampire Lestat.

And to learn how Queen Leveau had such power, visit the New Orleans Historic Voodoo Museum for a lesson in the occult.

Hop on the historic St. Charles Avenue streetcar, the oldest continuously operating streetcar in the world. Easily the best value in the city at $1.25 a ride, enact your own “Stella!” moment or simply soak in the charming scenery as you rumble and sway past locations such as antebellum mansions, university campuses, and Audubon Park.

Board a riverboat for another view of the Crescent City. Whether it is a food-and-jazz cruise on the Steamboat Natchez or one of the other paddle boat queens, step back into time as you float the Mighty Mississippi.

Mardi Gras World Tour
Lift the curtain to the magical spectacle of a New Orleans Mardi Gras. Get up close to parade floats and costumes and tour the float den, where props and floats are created.

Drives Outside the City

Cajun Village
This collection of shops in old houses features local products, woodworking, antique collectibles, and an alligator farm.

Plantations along River Road
Tour some of the South’s most beautiful antebellum homes located just a short one-hour drive outside New Orleans. Admire the massive oaks at Oak Alley, explore the history of a Creole plantation at Laura, and kick up your feet up at Houmas House.

Swamp Tour
Discover secluded areas of South Louisiana’s swamp lands with high-speed airboats. It’s never been easier to glide over land and water to discover this exotic world of haunting beauty. These tours can accommodate groups of all sizes.

SHOP NEW ORLEANS

If your ideal sport is shopping – or you just forgot a pair of shoes in your haste to pack and get on down here! – visit any of the shopping locations below.

Put on Your Walking Boots

Outlet Collection Riverwalk
The Riverwalk includes Neiman Marcus Last Call Studio, Adidas, Clark’s, and Gap Outlet.

The Shops at Canal Place
Located eat the foot of Canal Street, the shops include, Saks Fifth Avenue, Anthropologie, Allen Edmonds, BCBG, Brooks Brothers, J.Crew and lululemon.

Royal Street
With numerous art galleries and antique shops as well as clothing stores, Royal Street is the perfect place to find a rare relic, New Orleans souvenir, or designer label.

Slip on Your Driving Mocs

Magazine Street
Delightfully diverse commercial pockets, from hip boutiques to stationery staples to confectionery stores, pepper this street that winds through some of New Orleans’ most vibrant neighborhoods.

Oak Street
This neighborhood shopping area located in uptown Carrollton boasts boutiques, bookstores, and cafes and restaurants.

GIVE BACK

2015 marks 10 years since Hurricane Katrina struck land, wreaking havoc with mass damage and destruction to New Orleans and the surrounding area. We have two unique service opportunities for giving back to our City and invite you to join us in these.

St. Bernard Project
St. Bernard Project (SBP) is a national long-term disaster recovery organization. The mission is to ensure that communities at risk of, or impacted by, disasters (such as New Orleans and areas of New Jersey) have the resources to recover quickly following natural disasters.

The St. Bernard Project’s Rebuilding Program in New Orleans rebuilds homes for senior citizens, people with disabilities, and families with children who cannot afford to do so otherwise. Volunteer groups are responsible for basic procedures such as installing drywall and painting.Tools and transportation will be provided, so just roll up your sleeves to work on homes in the areas of either Gentilly or the 9th Ward, both still recovering from the effects of Hurricane Katrina.

New Orleans City Park
City Park is a New Orleans living treasure, at more than 1,300 acres. This gorgeous urban oasis features the world’s largest collection of mature oak trees as well as an extensive assortment of plants dotted among lagoons and along trails and other amusement attractions. Volunteers are essential to its maintenance. Get your hands dirty as you assist with planting, mulching, and weeding. Tidy flowerbeds and pick up trash along the many trails and shoreline. Grab a paint brush to touch up buildings and other structures. And roam the verdant grounds, which both residents and visitors alike have been enjoying for more than 150 years.

Register / Payment Information




Please note, SampleCon reserves the right to include attendee names and companies in event materials.